Murrumbidgee Trails

BRANDING, BOOK LAYOUT + DIGITAL ARTWORK

How do you fit one river, four council areas and hundreds of years of culture into a brand? Murrumbidgee Trails is how.

This brand started humbly in 2020 as a collaboration with Assembld Digital and burst into life later that year, ready for holiday road trips, to showcase the very best of Lockhart, Leeton, Murrumbidgee and Narrandera Shires - giant tennis racquet and all.

Illustrations peppered throughout the Visitor Guide seemed fitting, given there’s public art galore along the trails. Rosellas in Milbrulong, Art Deco in the streets and even the Bunyip of Burra Creek, just to name a few.

See if you can spot the hidden illustrations throughout the guide by flicking through the pages on the website or picking up a hard copy at one of the friendly Visitor Information Centres in the region.

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Signage, Festivals, Branding, Layout, DigitalRach ViskiNovember 2, 2020Graphic design, FaveComment