Meritos

BRANDING, WEBSITE + DIGITAL ARTWORK

While they’re usually recruiting for others, Meritos recruited us for their own needs recently. They needed new branding to help break away from the typical look associated with their industry.

The logo we produced portrays innovation and the progressive nature of the company through movement.

The colour palette for Meritos is actually split in two. First, there’s a conservative primary palette, then a secondary palette for when the brand’s communications need to connect with their millennial target audience. The punchy magenta and yellow make this one of our all-time favourite palettes.

Thanks to Julia at Bowing Stones (as always), who steers the copywriting ship and ensures the design delivery aligns with the messaging. And to Simple Pixels for website development.

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Branding, Signage, DigitalRach ViskiOctober 30, 2020Graphic design, Graphic vinyl, Eastern Riverina Arts, IDEASComment