This brand is bold and organised. An intelligent and passionate Aries. Loves a sneaky G&T before knock off time on a Friday. And finds joy in taking walks along the river with her pals, debating over who is *really* the victim in ‘Inventing Anna’.

How do you fit one river, four council areas and hundreds of years of culture into a brand? Murrumbidgee Trails is how.

This brand started humbly in 2020 as a collaboration with Assembld Digital and burst into life later that year, ready for holiday road trips, to showcase the very best of Lockhart, Leeton, Murrumbidgee and Narrandera Shires - giant tennis racquet and all.

A purpose-built shipping container was designed and constructed by the team at Eastern Riverina Arts (ERA) with the goal to curate the space with inclusivity in mind.