Ever since 99% of the population can recall, the main street of Boorowa has been brought to life each October long weekend. The festival is all the best bits of Boorowa, brought together in one strip.
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How do you fit one river, four council areas and hundreds of years of culture into a brand? Murrumbidgee Trails is how.
This brand started humbly in 2020 as a collaboration with Assembld Digital and burst into life later that year, ready for holiday road trips, to showcase the very best of Lockhart, Leeton, Murrumbidgee and Narrandera Shires - giant tennis racquet and all.
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