We design arts experiences and visual identities that feel alive, for events, productions, and the spaces in between.
Image: Detail of the Digital AgriFood Summit production graphics. Read more
The programs we play a role in are shaped by evidence, and a deep connection to the wide horizons we call home.
It's unashamedly the natural world which informs how we work: thoughtful, considered, and attuned to the details that make an experience feel alive - it’s what our founder, Rach has lived and breathed since childhood.
For all our programs, we curate a team of specialists drawn together by shared values, like patience, adaptability, and a belief that the best work comes from genuine collaboration. The same principles that shape the natural world, and that run through everything we create.
Every program is an opportunity to cultivate deeper connections between organisations and their communities, between people and their environments, between ideas and their visual expression.
We want to leave behind a legacy we can be proud of which is why we choose to work with good people and organisations doing good things.
Here are some of our favourites.
Griffith Base Hospital: Co-created Envirographics
Two years of creative chaos, countless croissants, and complete commitment later, 'Are We There Yet?' a body of work co-created with Griffith Schools has been installed as envirographics across 90 square metres of corridors and ceilings within the Paediatric In-patient unit.
It’s a celebration of the joyous moments we experience as children on our journey’s to visit loved ones. It’s a collection of moments to remind us as adults, *why* we journey in the first place.
Awe. Connection. Identity.
Wagga Base Hospital: Co-created Envirographics
Most clinical environments are dominated by hard surfaces and cold tones which can further compound an already frightening experience.
For most of us, this is a foreign environment that we do not generally encounter on a daily basis. By providing something familiar such as a story with colour and relatable characters that would be part of a ‘normal’ everyday environment for a child, we are working to alleviate some of the anxiety and stress that may be experienced during a hospital admission.
Why work with Minta?
You need a trusted partner because branding is an investment in your business. You can be assured that we’re:
Collaborative and open to feedback
We’re not ego-led and we don’t design in a vacuum, your input matters.
Respectful of your boundaries
We get confidentiality and won’t share as much as a sneak peek without your permission.
Organised and efficient
We’ve got years of experience running a full-time design business, and the processes to make working together easy.
Transparent about the process
No surprise invoices or unexpected scope creep.
Our approach
to co-creation is grounded in care, responsiveness and respect for lived experience.
Co-creation in healthcare settings
Working with children, families and staff in healthcare settings requires an ethic that prioritises listening over extraction, and relationship over outcome.
Co-creation workshops are cognisant of the conditions for participants to contribute safely, comfortably and at their own pace, and the content they’ll best connect with.
We approach co-creation as an iterative and responsive process. Contributions are welcomed (and celebrated) without pressure for originality, clarity or completion. Repetition, revision and rest are understood as meaningful forms of expression rather than limitations to be corrected.
Participant’s contributions are held lightly and interpreted with care. They are not positioned as data, or used to make claims beyond what the context allows. Ambiguity is protected, and imperfection is honoured as part of ethical practice.
The resulting drawings, conversations and handwritten notes passed across tables are not intended to resolve experience, but to sit alongside care. They will support comfort, familiarity and hope without adding emotional burden to those already navigating complex circumstances.
Image: Rach at co-creation workshops for The Children’s Hospital at Westmead Envirographics Program. (Supplied)