The Tooth Studio
Every great brand starts with a story, and The Tooth Studio's began with a friendship.
Project Timeline:
April 2023- October 2024
Minta’s Project Scope:
Branding identity
Branding implementation
Other Notable Team Members:
Website development > Jes Lea Creative
When we first met Vic and Tempe, we were struck by their natural dynamic – two distinct personalities who complemented each other perfectly, bringing out the best in one another. This beautiful relationship became the cornerstone of the branding identity for Wagga Wagga’s first (and best!) oral health studio.
When you look closely, you'll notice something unique: the circles are perfectly imperfect. They overlap, they flow, they exist in harmony while maintaining their individual character. This wasn't an accident – it was a deliberate choice that reflects both Vic and Tempe's partnership and their approach to dental care.
We love a good spilling of the tea, and imperfect circles tell multiple stories:
They represent the uniqueness of every smile that walks through their doors;
They mirror the organic, flowing nature of real human relationships; and
They celebrate the beauty in being perfectly imperfect.
A Brand Built on Authenticity
Working closely with Vic and Tempe, we discovered that their strength lies in embracing authenticity.
Just as no two mouths are the same, no two patient journeys are identical. This understanding shaped every aspect of their brand identity – from the gentle curves in their logo to the warm, inviting color palette that makes their space feel more like a wellness retreat than a dental studio.
Where Clinical Meets Comfort
The visual language we developed walks the line between professional precision and approachable warmth.
Clean lines meet soft edges, clinical white meets calming tones, and geometric structure meets organic flow. It's a perfect reflection of The Tooth Studio's unique position: where expert dental care meets spa-like comfort (warm towel anyone?!).
A Living Identity
Like any true friendship, this brand identity has room to grow and evolve.
The system we created is flexible and dynamic, just like Vic and Tempe's approach to patient care. It's a brand that celebrates the human touch in healthcare, reminding us that sometimes the most beautiful things come from embracing imperfection.
Crafted with Care
Every element of The Tooth Studio's brand was developed through close collaboration, multiple conversations, and careful refinement.
The result is more than just a logo or a color scheme – it's a visual story that captures the essence of two friends who decided to revolutionise oral hygiene therapy in Wagga Wagga. And we * love * them for it.