Murrumbidgee Trails Visitor Guide
Showcasing the *absolute best* of our region to travellers, using a local lens not only aligned to our values as regionally based graphic designers, it also gave us an immense sense of pride in doing so along the way.
Project Timeline:
April 2023 - November 2024
Minta’s Project Scope:
Branding identity refresh
Illustration
Publication Typesetting and Design
Other Notable Team Members:
Project Management and Copywriting > Assembld
Printing > Chambers Whyte Design and Print
This is our second edition of Murrumbidgee Trails, which you’ll see literally shining back at you on the shelves of visitor centers across NSW (the UV spot coat highlights the shapes of each Local Government Area, shown throughout the 116 pages of the guide).
It was a mammoth effort from creative, specialist teams spanning four Local Government Areas and 12+ months.
We * had * to make sure Murrumbidgee Trails offered an insider's perspective on the region - we do love where we live after all.
The whole team involved were experts living and working locally, who are passionate about their home. This guide goes beyond the obvious attractions to reveal the authentic experiences that make the Murrumbidgee Trails truly something spesh‘.
If you’re lucky enough to visit, as you explore the trails and discover your own favourite spots, the guide asks you become part of the community by sharing your experiences with #MurrumbidgeeTrails.
You never know, your adventures up The Rock Hill, or meandering along the Narrandera Skywalk while looking out for koalas, might inspire fellow travellers to uncover hidden treasures they might have otherwise missed.
Reimagined for your road trip!
The second edition brings exciting changes, transitioning from the previous A4 format to a more travel-friendly A5 size.
This thoughtful redesign wasn't just about making the guide more portable – it presented an opportunity to completely reimagine how each Shire's stories are told. Every page has been carefully restructured to ensure each local government area receives prominent attention, creating a balanced showcase of the region's diverse offerings.
Bespoke Design Elements
What sets this guide apart is its attention to detail and artistic integrity.
Every illustration within its pages has been custom created to reflect the unique character of the Murrumbidgee Trails. These bespoke artworks were carefully crafted to complement the guide's branded color palette and distinctive textures, creating a cohesive visual journey that's both beautiful and functional.
See if you can find the hidden illustrations along the river!
The Visitor Guide that will help you discover the hidden gems along the Murrumbidgee River, across four shires.
When you embark on an authentic journey through one of Australia's most captivating landscapes, you’ll have the newly released second edition of the Murrumbidgee Trails Visitor Guide by your side.
This meticulously crafted 116-page publication showcases the region's best-kept secrets, local favorites, and must-visit destinations through the eyes of those who know it best – the locals from Leeton, Lockhart, Murrumbidgee and Narrandera Shires.
The * only * guide to the Murrumbidgee Trails you’ll need
Each page of the guide illuminates a different facet of the region, with (our personal fave) UV spot coating highlighting the distinct Local Government Areas that make up this diverse landscape.
From hidden waterholes to charming retail outlets, every recommendation has been carefully curated to help you experience the true essence of the Murrumbidgee Trails while you’re (lucky enough to be) here!
Make sure you pick one up, try to find the best spots across the trails and share your own gems using hashtag #MurrumbidgeeTrails
