Cool Wow Collective
Hello, productivity! Cool Wow Collective walks in the (virtual) door, exuding cool, and really * knows * how to get the best out of solo business owners.
Project Timeline:
April 2024 - February 2025
Minta’s Project Scope:
Branding identity refresh
Branding implementation
Wireframing and prototyping
Other Notable Team Members:
Copywriting > Assembld
Printing > Chambers Whyte Design and Print
If growing a business is something you’ve done solo, you’ll understand the effort required to well, show up.
Cue, Cool Wow Collective and their host of extraordinary talents in keeping members accountable, informed, connected and * thriving * in small business ownership.
They had a suite of branding identity assets already. but with new ownership in 2023 and a bunch of new ideas, we were at the ready when asked to refresh the:
Logo suite
Graphic device
Colour palette
Typeface hierarchy
Member Mail EDM templates
Social graphics
+ subsequent campaigns
A flexible colour palette was required to reach a wide, diverse audience.
The refresh brings exciting combinations, meaning a flexible approach to engagement across multiple brand touch points.
Add a swagger of iconography as SVG’s in there, and it allows for myriad combinations to speak to business owners working out of homes all across the world.
“The new look brand Rach has created for Cool Wow Collective is incredible.
It’s much more than just a good looking brand. It’s a transformation.
It feels like us. And it’s a real step up to the professional, category-leading brand we always have been, we’re just better looking now.
In terms of using the brand, it’s wildly flexible and the level of thought Rach has put into it is unreal.
In terms of what it means for us, it’s attracting the right kind of people and drawing them in. (One person told me a graphic we shared was so intriguing they just had to know more about us — how cool is that?)
Running a business myself, I know the best results come from handing over all the juicy insights and information, then trusting the process and giving creative freedom (with input when needed, of course). That’s what we did, and the results and impact are following.”
