River and Wren Market
River and Wren Market connects creative humans and consumers to build thriving communities.
PROjECT timeline:
March 2023 - present
PROJECT SCOPE:
Branding identity refresh
Branding implementation
TEAM:
Strategy and Words > Assembld
Motion Design > Alice Peacock
Printing > Chambers Whyte
Signage > Signs Plus
As proud Riverina locals, we’ve been market goers for as long as we can remember picking up our first bag of crystals in a lucky dip.
Now, it’s more about the discovery that comes from wandering the stalls.
River and Wren is more than just a market. They’re part of the Riverina community and provide opportunities to locals, businesses, not-for-profits and charities.
Some traders are crafting a livelihood out of their passions, testing the waters of a new business idea or making money from a favourite hobby. Others are local groups and charities raising awareness and funds for important causes.
The belief is in creating a space where people are welcome.
A space where they can meet new people, connect with family and friends, and share stories.
There’s something special about buying directly from the makers at River and Wren Market.
Take it from us, our mini-Minta friend had a market stall there recently, so we got to see first-hand what it’s like behind the scenes.
Hearing the traders stories, enjoying their craftsmanship and connecting with the inspiration behind their unique products. is a chance to disconnect from the fast pace of mass production.
We were able to reflect that pace by drawing inspiration from Wiradjuri Country, the place the market is held six times year.
Market manager, Emma, was also able to inform the visual direction by sharing a special piece of artwork she’d been gifted.
The story behind the artwork, the texture, the whimsy, and the visual details within formed a pretty special starting point for all that followed.
That being said, we were chuffed when Emma sent this testimonial.
“There are some famous Rachel’s in the world - Rachel from Friends, Rachel Hunter, Rachel Griffiths.....allow me to draw your eye to 2 more.....
As a new business owner, I have engaged Rachel Anderson from Assembld and Rachel Viski from Minta Viski to help me with soooo many projects!!!
From a brand refresh, to copywriting, to newsletters, to amazing ideas, to website design, to hand drawn images to bring my business to life and connect with my community - this dynamic duo has it all under control. To be honest, they’ve probably done other things to help me that I’m not even aware of!
It is a seamless relationship between these two businesses. They approach each project with the same energy and care, which brings their clients so much peace of mind that everything they produce is going to be their very best. They speak the same language to their clients, making each conversation meaningful and easy to understand.
My trust level is off the charts when it comes to working with “The Rachels”. I know my business is in very good hands. The collaboration is magical to witness.
They also love Cheezels and bubbles and a laugh - what else is there not to love about these two?!
Do your business or community group a favour and reach out to Rachel and Rachel. You seriously won’t regret it.”
