We’re one team, across multiple locations.
Our heart will always be headquartered in Regional Australia.
One hundred acres in the Riverina to be exact.
The ever-changing natural landscape is a constant inspiration for our work, with biophilic practice* a conversation starter and a focus in each project.
Our approach involves human centred design principles where we consider the big picture.
Depending on your needs, there’s also specialist designers, copywriters, editors, photographers, web developers and printers who all come together to deliver complete solutions.
We pull together multi-disciplinary teams, don a lens of curiosity and problem solve to transform your big ideas into reality.
Depending on your needs, we’ll introduce you to the most suitable team members so you can get to know them closely too.
*the practice of connecting people and nature within our built environments and communities
“I live and breathe my creative practice in Regional NSW. I’ve picked the field mushrooms as a toddler, chewed the fat with the people while buying the paper. Bought the show society raffle tickets. I get it. I understand the thirst for humans, not just to tell, but to have others understand their stories. I don a lens of curiosity, I question the typical, dive deeper, and build creative solutions that whirr and hum with the heart of human experience.”
- Rach, Founder Minta Viski
The faces behind the names you may see pop up in our conversations…
LISA
You’ll quickly get to know Virtual Assistant, Lisa. She keeps the cogs turning to ensure we tick everything off your project’s ‘ta-dah’ list.
Expect to see Lisa’s name often (except when she’s walking the Camino de Santiago Spain).
Lisa’s the guru behind those politely-worded emails that chase the loose ends and keep your projects on schedule.
elle
As well as being one of the kindest people in Regional Australia, Elle has an ease of working. “Calm your farm,” and “cool your jets,” being phrases the team hears often at WIP’s.
Elle applies graphic design principles with fresh eyes. She’s a lover of cool, oldies rock and makes a mean snack at lightening speed for her two young daughters, all while she’s typesetting an annual report and watching her coffee go cold!
ZOE
Tea drinker, yogi and with the ability to sniff out chocolate in the deepest of cupboards, Zoe recognises intuition is her biggest driver when designing. She has an innate ability to find the right fit of design elements, unique to each project we brief her on.
Zoe has a huge self development mindset and loves to focus on ways to keep growing as an individual and learn new skills in any area in life.
We can also help you to make less of an environmental impact when it comes to your design and print projects.
We’ve got many tricks up our sleeve that won’t cost the earth
(pun intended).
Let us explain:
1. The proof is in the printing
When we (must) print, we encourage sustainable paper stocks and limit wastage by chosing the most efficient canvas size and design coverage;
2. Seamless logos
Our logos are created with print and online, big and small, full colour and monochrome delivery in mind;
3. We heart public art
Our public art is done with purpose, meaning and longevity, always telling a story; and
4. Caffeinated design efficiency
When creating illustrations and animations, we make sure the same file can be used on multiple platforms, making your job more efficient (with less hair pulling).
We want to leave behind a legacy we can be proud of which is why we choose to work with good people and organisations doing good things.
Here are some of our favourites.
On Common Ground: An arts festival along the Murrumbidgee
We were so moved from the stories of the swan hoppers of the Riverina, we took this opportunity to pay homage to the black swan’s history into this brand. The distinct tapered form of the black swan’s necks and beaks form the basis of the letterforms, while the boldness of the logo as a whole is indicative of their shape and plumage.
The unique descenders built into the font are characteristic of the black swan’s legs as they paddle under the surface of the water. We also fused the textile element of On Common Ground within the logo, using a swan feather as the texture within the primary logo. A quill was then created from this feather to inscribe the words, ‘along the Murrumbidgee’, making the logo complete both in it’s story and itself.
Chuffed: Charlie realising his drawings were going on the wall in the Children’s Ward.
Wagga Base Hospital: Site Specific Art
Most clinical environments are dominated by hard surfaces and cold tones which can further compound an already frightening experience. For most of us, this is a foreign environment that we do not generally encounter on a daily basis. By providing something familiar such as a story with colour and relatable characters that would be part of a ‘normal’ everyday environment for a child, we are working to alleviate some of the anxiety and stress that may be experienced during a hospital admission.
Mindful not to overwhelm the viewer, the artwork with the hospital spaces uses geometric shapes which assists with the processing of information. The vibrant Riverina landscape has inspired the calming colour selection and there are several references to local native flora and fauna including the Banksia Marginata –Wagga’s floral emblem, once prolific on the low sand hills in early settlement.
The artwork itself tells tales cheeky, risk-taking Foxes, a shy mallee fowl and clever doctors and nurses. Whilst at first glance, it’s beautiful to look at, it has been cleverly crafted to encourage deeper engagement.
The artwork has been designed so that it can be used as a resource for both parents and medical staff to support young patients. For example, when administering a needle or suturing a wound, hospital staff can use the artwork as a distraction encouraging the child to count the number of birds flying out of the tree or discuss the hilarious obstacles the Fox must overcome.