Tumbafest

A brand identity to celebrate the Tumbarumba community and visitors, coming together for 26 years of good food, great wine, live music and even better friends.

PROJECT SCOPE:

Branding identity
Branding implementation

CLIENT TIMELINE:

Rebrand 2019 - Refreshed implementation annually

LOCATION:

Wiradjuri Country, Tumbarumba, NSW

Our approach

The Tumbafest festival branding emphasises what everybody talks about when they tell their stories of Tumbafest over the last 26 years. 

As well as enjoying the festival, a trip to Tumbafest (depending on how long you’re lucky enough to get to stay), can also mean experiencing the undulating landscapes, riding the rail trail, exploring the hidden gems in the surrounding towns or learning more about the Snowy Valley's rich history and heritage.

Look close enough and references to these experiences are hidden in the branding elements in abstract ways.

Topographic lines, the colours associated with celebration, wooden paneling, the movement within the word mark, bicycle spokes, the way music can move you, just as it moves the ground under your feet when you’re dancing.

We were also humbled to be part of the 25th anniversary branding in 2022.

“Rach at Minta was a pleasure to work with. Deadlines in a fast-paced festival environment were always met and correspondence was responded to promptly, making my life and the running of the event so much easier.”

- Karly Fynn, Turnstyle Events