Ipsum Advisors
BRANDING + DIGITAL ARTWORK
Remember when you read, John Marsden’s, ‘Tomorrow When the War Began,’ and got to the bit where Ellie and Fi are waiting to blow up the Wirrawee bridge. What a page turner! Only just as you go to turn the page, your Mum asks you (nicely) to do the dishes, which you (politely) oblige. Rather than find your bookmark, you fold the page ever so gently to make sure you know exactly where to go back to when you’re ready.
Similar scenario, really for the Ipsum Advisors brandmark. We wanted to make sure you knew they were the right people to turn to when you needed financial advice. The subtle fold, turned into an important graphic element of their brand.
The refreshed brand for Ipsum Advisors needed to be a little different from your average accountant. The team were interested in working with Minta to refresh a brand that address how much the role of accounting has changed in recent years.
Their business was born in the 70s and just like the radical changes witnessed in fashion, music, technology and politics during that time, they recognise the role of the trusted accountant has also changed significantly.
